Generating ideas fast: radical focus with the 10 minute strategy

Ten minutes are enough to make a whole pile of ideas visible. The 10 minute strategy relies on pace, free rein and a sheet of Infinity Stonepaper that can be emptied again at any time. That creates room for everything that comes to mind, and in the end exactly what carries further is what stays.

A radical flow of ideas on stone paper

Start a short, dynamic session and gather new answers within a few minutes. Writing freely and openly leads to the most interesting approaches. Take ten minutes and simply let the pen flow.

Solo mode

Ideal for getting stuck thoughts moving again:

1. Setup: lay out a free sheet of Infinity Stonepaper and wipeable pens.
2. Topic: write your question at the very top of the sheet.
3. Timer: set ten minutes. The aim is a full sheet.
4. Free rein: every idea counts, judging them comes later.
5. Distil: mark the strongest approaches, wipe away the rest.

Example: Jane is working on sustainability at home. In ten minutes she gathers everything from second hand to a home garden. In the end one single point stays: making cleaning products herself.

Team mode

Growing together and linking ideas up with each other:

1. Focus: write the topic in the middle of an Infinity Board.
2. Iterate: take turns writing your ideas on the sheet.
3. Build: pick up on the impulses of the others and develop them further.
4. Vote: highlight the most promising idea together.

The material behind the method

Infinity Stonepaper is made of 60 percent calcium carbonate and 40 percent HDPE, and the weight is 450 g/m². It is produced in a dry extrusion process, and the material carries Cradle to Cradle Certified Silver. For the 10 minute strategy one thing counts above all: the surface is wipeable and rewritable, as well as tear resistant and waterproof. That keeps every sheet ready for the next round.